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A New Look For Your Food

04:15



A Food Makeover

The look of something has always been the first base for judging something’s quality and food is no different. A dish may be cooked to perfection, but rushing the presentation and quickly dumping it onto a plate could ruin a customer’s perception of a meal before they’ve even tasted it. Caterers have been placed under pressure in recent years to ensure their meals look as well as taste amazing and not without good reason. Recent studies have given credit to the notion that a carefully arranged meal not only reassures hungry patrons that they’re getting their money’s worth, but that it actually enhances the taste of the food too. With a few minor alterations customers are encouraged to part ways with more money more easily, whether it is the arrangement of the food itself or the look of the crockery or platter you serve it on.

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Whilst alternative food presentations have been an aspect of the catering industry for decades, in recent years a surge in retro, classic and eccentric tableware has persuaded businesses to try their hand at improving sales by revamping their style. Anything from shovelheads to mousetraps have entered the market to take on the role of the all too traditional plate, and to some this change seems to have veered too far from the practical and too close to the peculiar. However with careful thought, preparation and a bit of testing you can find the products to bridge the gap and provide the customer with something that not only they can admire and eat off but will encourage them to pay more too.

Small Changes Make a Big Difference


Start things off with something subtle, replace your milk jug with a timeless milk churn miniature dustbin or your chip holder with a stylish frying basket. Products like these are quirky enough to generate interest but not brazen enough to look out of place on a restaurant table. Items like these ensure that the plate itself remains the same, adding an appealing touch to the order without putting off the more traditional customer. 


For those wishing to simply alter their standard crockery to include something more ornamental would benefit from sampling some of Churchill’s super vitrified crockery that spans a variation of classic and quirky designs from tableware to counter products. The extensive selection of items ensures there’s a product range that matches the aesthetic you aim for, whether you like the decorative patterns of the Tuscany collection or want to provide a colour contrast with an Options set of plastic dip trays for your ketchup and mayo.

Fitting the Occasion



Catering manufacturers and designers have a world of foods to design new serving options for, and that list expands with every day. From taco stands for Mexican themed restaurants to wooden trays to enhance the look of hors d’oeuvres or lunch platters, each business has a different way to broadcast their menu to hungry eyes.


Certain dishes may in themselves warrant something a bit more impressive, for example a mini roasting pan would be suitable for curries or rich seafood paellas where containing the smoke adds an extra depth to their taste and smell on top of the theatrical presentation. In the end it is down to how diverse you wish to be with the appearance of your meals, whether it is a change to the look of your classic dishes or if you wish to add something a bit more distinctive to a new dish on the menu. Practicality is another factor you may wish to consider, for example if you supply a great deal of gravy and sauce oriented dishes then an unconventional dish may lead to excess spillages, whereas if you’ve recently added a new selection of sushi or tapas style appetisers to the menu then a sharing platter may be exactly what you need.


All things considered no harm can come from sampling some of the expansive collection of display crockery, stands and tableware that is available today. With a little experimentation you can push the profits on your business by giving customers a display that matches the taste, ensuring they are satisfied and more than willing to shell out the extra cash.