Coffee Shops and Cafes,
Equipment,
Food Trends,
Restaurants,
Tableware
A New Look For Your Food
04:15
A Food Makeover
The
look of something has always been the first base for judging something’s
quality and food is no different. A dish may be cooked to perfection, but
rushing the presentation and quickly dumping it onto a plate could ruin a
customer’s perception of a meal before they’ve even tasted it. Caterers have
been placed under pressure in recent years to ensure their meals look as well
as taste amazing and not without good reason. Recent studies
have given credit to the notion that a carefully arranged meal not only
reassures hungry patrons that they’re getting their money’s worth, but that it
actually enhances the taste of the food too. With a few minor alterations
customers are encouraged to part ways with more money more easily, whether it
is the arrangement of the food itself or the look of the crockery or platter
you serve it on.
Whilst
alternative food presentations have been an aspect of the catering industry for
decades, in recent years a surge in retro, classic and eccentric tableware has persuaded
businesses to try their hand at improving sales by revamping their style. Anything
from shovelheads to mousetraps have entered the market to take on the role of
the all too traditional plate, and to some this change seems to have veered too far from the practical and too
close to the peculiar. However with careful thought, preparation and a bit of
testing you can find the products to bridge the gap and provide the customer
with something that not only they can admire and eat off but will encourage
them to pay more too.
Small Changes Make a Big Difference
Start
things off with something subtle, replace your milk jug with a timeless milk churn miniature dustbin or your chip holder with a stylish frying basket. Products like these are quirky enough to
generate interest but not brazen enough to look out of place on a restaurant
table. Items like these ensure that the plate itself remains the same, adding
an appealing touch to the order without putting off the more traditional
customer.
For those
wishing to simply alter their standard crockery to include something more
ornamental would benefit from sampling some of Churchill’s super vitrified crockery that spans a variation of classic and quirky
designs from tableware to counter products. The extensive selection of items
ensures there’s a product range that matches the aesthetic you aim for, whether
you like the decorative patterns of the Tuscany collection or want to provide a colour contrast with an Options set of
plastic dip trays for your ketchup and mayo.
Fitting the Occasion
Catering
manufacturers and designers have a world of foods to design new serving options
for, and that list expands with every day. From taco stands for Mexican themed restaurants to wooden trays to enhance the look of hors d’oeuvres or lunch platters, each business
has a different way to broadcast their menu to hungry eyes.
Certain
dishes may in themselves warrant something a bit more impressive, for example a
mini roasting pan would be suitable for curries or rich
seafood paellas where containing the smoke adds an extra depth to their taste
and smell on top of the theatrical presentation. In the end it is down to how
diverse you wish to be with the appearance of your meals, whether it is a
change to the look of your classic dishes or if you wish to add something a bit
more distinctive to a new dish on the menu. Practicality is another factor you
may wish to consider, for example if you supply a great deal of gravy and sauce
oriented dishes then an unconventional dish may lead to excess spillages,
whereas if you’ve recently added a new selection of sushi or tapas style
appetisers to the menu then a sharing platter may be exactly what you need.
All things
considered no harm can come from sampling some of the expansive collection of
display crockery, stands and tableware that is available today. With a little
experimentation you can push the profits on your business by giving customers a
display that matches the taste, ensuring they are satisfied and more than
willing to shell out the extra cash.